Making a Splash: Swim + Resort Day Kicks Off the Hot Season in Style
- Alieah McGraw
- Aug 11
- 3 min read
There’s no better way to usher in the heat than with an epic rooftop takeover—and Swim +
Resort Day, hosted by The Riviere Agency, understood the assignment. Nestled high above
Long Island City at The Summer Club, this seasonal fashion fête turned up the temperature
(and the vibes) with a curated mix of fashion, beauty, and full-on summer escapism.
Picture this: A hot pink neon glow reads The Summer Club as DJ Gianna Ferazi spins above it all, bubbles floating through the air, and the smell of Mediterranean spices dancing across the breeze. Lounge chairs, faux grass, and sunshine made you forget you were in NYC and not on the Amalfi Coast.
And the brands? They brought it.
Let’s start with beauty. ARDELL Lashes served summer glam with their Naked Shapewear
Lash Collection. If you’re still gluing on thick lashes in July, it’s time to upgrade. These wispy
wonders hug your lash line with just the right amount of curve and volume—think "I just woke up like this" meets editorial shoot-ready. Lightweight, breathable, and sultry without trying too hard.
Nearby, clean beauty lovers gravitated to Purdori, winner of Vogue’s Best Clean Beauty
Award—and rightfully so. Their ultra-refreshing skincare lineup is practically made for
heatwaves: gentle, effective, and glow-enhancing without being greasy. Each product is packed with botanicals that make you feel like you’ve just come back from a spa weekend in Tulum.
Blue Water Girls, a beauty standout, showcased their Private Island Glow—a
tan-accelerant-meets-glow-serum hybrid that’s giving luxury vacation skin. Hydrating, radiant, and subtly luminous, it’s a summer secret weapon. Pro tip: use it in the sun for a deeper golden tone or as a finishing glow before heading out.
Another beauty gem, Melanique Glow, showed off their Vitamin C Super Elixir. It’s the
skin-brightening serum that doesn’t play around—hydrating, evening, and brightening your
complexion with a lightweight feel. Consider it your daily dose of sunshine in a bottle.
On the fashion front, the vibe was equally strong. Sea Bags—handcrafted in Maine from
recycled sails—offered the perfect tote for boat days and beach nights. Timeless, sustainable, and effortlessly cool, their pieces reminded us that eco-conscious can still be chic.
Bebe and Anne Klein brought the shade—literally—with their latest eyewear collections. Sleek frames, bold silhouettes, and that just-stepped-out-of-a-campaign-shot energy had influencers snapping selfies from every angle.
Lucky Brand channeled SoCal cool with colorful bikinis, breezy one-pieces, raffia wedges, and crochet-knit bags. Their retro-tinged vibe screamed “pack me in your weekender.
Nine West doubled down on beach glamour with sun hats, floral flatforms, metallic sandals, and roomyleather totes. Their printed one-pieces and breezy kimonos made for Insta-perfect poolside moments.
But let’s talk about BOLDE Swimwear. Known for their multiway swim pieces, this brand gave
us everything: versatility, style, and confidence in a swimsuit. Whether you’re lounging or
cannonballing, BOLDE lets you change your look without ever changing out of your suit. It’s
giving power, it’s giving personality—it’s giving main character.
And what’s a summer celebration without great eats and drinks? The charcuterie boards were divine, the Mediterranean bites—falafel, hummus, pita, crudités—were light and flavorful, and the fresh fruit trays were a rainbow of refreshment. The open bar offered frozen cocktails, summer spritzers, and signature drinks carved from coconuts. Yes, coconuts. Even WAVA Water, a first-of-its-kind sparkling drink infused with L-theanine and binaural beats, made staying hydrated feel like a mini wellness retreat.
Gift bags sent everyone home with summer essentials: lashes, beach bags, bronzers, SPF,
sunnies—you name it. Basically, if your suitcase isn’t packed after this event, you weren’t paying attention.
Tripods clicked, dresses flowed, and content was definitely captured. Swim + Resort Day wasn’t just a preview of what’s hot this season—it was the season, personified. This event reminded us that summer style isn’t just about what you wear—it’s how you live in it.
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